#ECONOMICS EXPERT HOW TO#

Professor Shaw is the incoming president of the Society of Labor Economists, to serve from 2022 through 2025 (first as the President-elect). He has taught courses on consumer behavior and marketing management his course on viral marketing ranks among the most in-demand on Wharton Online.īefore joining the Wharton School, Professor Berger held visiting academic appointments at Cornell NYC Tech, Cornell University, and Fuqua School of Business, Duke University. In the mainstream media, the New York Times, the New York Times Magazine’s “Year in Ideas,” and Harvard Business Review have covered his research.Īt the Wharton School, Professor Berger has received multiple awards for excellence in research and teaching. Professor Berger has served on the editorial boards of Marketing Science and the Journal of Consumer Psychology, among others. He has consulted to major tech firms, global retailers, and leading nonprofit organizations. The American Management Association named Professor Berger one of the top thirty leaders in business. O’Dell Award, for significant, long-term contribution to marketing theory, methodology, and/or practice. The Journal of Marketing Research also honored this article with its William F. His coauthored article “What Makes Online Content Go Viral?” won Sage’s 2023 10-Year Impact Award, which recognizes articles with lasting influence in the decade since their publication. Professor Berger has published over fifty articles in leading academic journals, including the Journal of Marketing and the Journal of Consumer Research. Amazon cited Contagious among its Best Business Books of the Year.

#ECONOMICS EXPERT HOW TO#

Professor Berger is the author of bestselling books on consumer behavior, including Magic Words: What to Say to Get Your Way (2023) The Catalyst: How to Change Anyone’s Mind (2020) Invisible Influence: The Hidden Forces That Shape Behavior (2016) and Contagious: Why Things Catch On (2013). He has also studied what makes certain online content go viral, the effects of negative publicity, and how assortment size influences brand perceptions and choice. If our expert interviews are a reliable guide, the best economics books of all time are: A Monetary History of the United States, The Wealth and Poverty of Nations, The Worldly Philosophers, The Passions and the Interests and, of course, The Wealth of Nations.In his research, Professor Berger assesses how text in online reviews, customer service calls, press releases, marketing communications, and other interactions can be used to gain insights about the impact of marketing. Topics we've covered include inflation and monetary policy, game theory and inequality. Books on economic history are also an area of focus. We also keep a running list of new economics books.

Far from a dismal science, economics can be a path to saving the world.įor a view of the c hallenges we're facing in the world economy, our interview with Martin Wolf, chief economics commentator of the Financial Times, is a good place to start. For recent highly recommended economics books, Jason Furman, formerly Barack Obama's chief economic adviser and now at Harvard, chose the best economics books of 2022 for us. Paul Krugman (Nobel 2008) talked about the books that inspired him to become an economist (he included a work of science fiction).

Robert Shiller (2013 Nobel economics prize) chose books on ' Human Traits Essential to Capitalism'. We've asked some of the most eminent public figures and theorists to recommend economics books for Five Books. Foreign Policy & International Relations.

Economics expert